Canadian National Concrete Canoe & Steel Bridge Comp.

The Canadian National Concrete Canoe Competition and Canadian National Steel Bridge Competition bridge the gap between hands on engineering and academics. They challenge students to solve a complex problem using the skills they have learned in the classroom. My main responsibilities on the committee for the 22nd annual Canadian National Concrete Canoe Competition, and the first ever Canadian National Steel Bridge Competition (CNSBC) were everything to do with the graphic design. This entailed the branding for the event, in both English and French. The graphics were applied to t-shirts (participants, committee, judges, volunteers), water bottles, pens, binders, stickers, booklets, banners and swag bags. This experience was a great opportunity to be able to collaborate with civil engineers and photographers, exploring different strategies and ways of innovative thinking.

The 22nd CNCCC races took place at Parc Jean-Drapeau, in the Olympic basin.
Since the 1960s, students from various American Universities affiliated with the American Society of Civil Engineers (ASCE) have come together at Concrete Canoe Competitions to share their design skills and innovative ideas. In 1995, Canada began its very own competition, the CNCCC, which aimed to allow university students to gain experience in a non-academic environment. Every year, thousands of spectators come to watch as students demonstrate the research, design, testing and leadership skills that the participants have gained from the experience of the competition. The competition bridges the gap between hands on engineering and academics. It challenges students to solve a complex problem using the skills they have learned in the classroom. The CNCCC represents an opportunity to promote your organization and its values to an audience of approximately 250 student participants and a large number of spectators and supporters. 
The first ever Canadian National Steel Bridge Competition (CNSBC) was organized by current and graduated McGill University students in collaboration with the Canadian Society of Civil Engineering (CSCE) and the Canadian Institute of Steel Construction (CISC). The competition was initiated in the United States in 1987 by the American Society of Civil Engineers (ASCE)  and the American Institute of Steel Construction (AISC). The main goals of the competition are simple: construct, assemble, test. The first step is to design a steel bridge taking into account the competition rules similar to a professional engineer designing a structure under real and important constraints. The bridge must simultaneously be as light and as stiff as possible. The assemblage of the bridge on competition day must be done as quickly as possible. Furthermore, cost must be minimized. The Canadian competition is adding another aspect to the rules which also includes aesthetics and architectural judgments.
LOGOS: The final Concrete Canoe and Steel Bridge logos were refined versions of what a McGill architecture student had created. The general form of the Concrete Canoe logo was inspired by the shape of a canoe. It incorporates two paddles crossing each other, McGill’s martlet which represents the school’s athletics, and the logo of Montreal. 
Since McGill was hosting, it was decided to represent the school and/or the city within the competition logos. What can represent canoeing, McGill, Montreal?
The font choice for the CNCCC/CNCCB logo is Helvetica Bold. It was chosen for its organic curvature while remaining solid and strong.
The form of the logo is that of Montreal’s Jacques-Cartier Bridge. It’s shown in McGill’s official red colour.
I explored bridge structure while working on refining the logo.
The font choice for the CNCCC/CNCCB logo is Helvetica LT Std Condensed, with a light stroke. It was chosen for its straight, long and narrow overall form. It presents structure and precision, like the drawings of a bridge.
The combined logo was used to brand the weekend as the official competition logo. Having the combined logo applied onto t-shirts indicated to the Concrete Canoe and Steel Bridge groups who they could go to for assistance.​​​​​​​
The combined logo was created McGill civil engineering graduate Julia Bond. Each logo was finalized after being voted on and  approved by the entire committee.
It was important for us that our t-shits were ethically manufactured, which is why we went with Bella & Canvas. Their soft t-shirts are made sweatshop free, in Los Angeles. They were supplied to a local print shop to be prepared for the events.
judges at the steel bridge exposition
steel bridge judges with committee member and volunteer
volunteer helping weigh a steel bridge
students performing the swamp test at parc jean-drapeau, seeing how well their canoe floats
Every committee member was given a folder to keep everything to stay organized during the competitions. The combined logo was embossed into the front. To the right; the competition booklet, a CNCCC pen, it and a committee ID card
Plaques and trophies are awarded every year to both competitions.
The sponsorship packages were were each 4 pages, measuring 8.5 x 11 inches. The donations collected from sponsors were used to ameliorate the participants’ experience by booking appropriate event venues, having the appropriate equipment on hand, providing them with meals, and more.  Sponsor logos were printed on the back all competitors’ shirts.
The booklet was printed in a large quantity and handed out throughout the event. Both competitions were included in the same booklet. Concrete Canoe takes the first half of the book, and when flipped over there is the Steel Bridge portion. It’s a two-in-one. All the content is bilingual. The booklet contains; logos of all the sponsors, a welcome messages, a section about the organization committee, judge biographies, the schedule and map of the locations of events. The format is half-letter.
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